I think my iPod is getting stiff competition from the Zune HD. Although the Touch to me is one of the best mp3 players around, head to head specs wise the Zune has characteristics the player from Apple can’t touch. What sets the Touch apart is not any of the specs or hardware, but the way you can customize it to your needs via the App Store. I’ve got a database I use to track my rental business, to-do-lists and all sorts of downloaded stuff that I have become attached to. Microsoft might come out with an App Store of its own but it’ll have alot of catching up to do. See the review between the two best mp3 players.